They've niched down on a growing target audience that cares about user privacy.Like other search engines, DuckDuckGo's primary business model revolves around advertising. How does DuckDuckGo make money?ĭuckDuckGo has a few different methods to generate revenue. The company falls under its parent company DuckDuckGo, Inc., based in Paoli, Pennsylvania. It remains a private company with Weinberg still the CEO and likely the company's majority shareholder. To date, they have brought on 18 investors with a total funding amount of $113 million. In 2011, DuckDuckGo received funding from Union Square Ventures and some angel investors. Who owns and funds DuckDuckGo?ĭuckDuckGo was bootstrapped out of the basement of American entrepreneur and MIT grad Gabriel Weinberg in 2008. And that isn't something that will likely ever change. It states that whenever they record something such as how many searches occur, the data remains completely anonymous. Throughout this rise, DuckDuckGo has managed to stay firm with its privacy policy. It highlights the public's shift in perception towards privacy. But DuckDuckGo's growth over the years is significant. Next to Google's 91% of the global search engine market share, DuckDuckGo may seem like a relatively small fish (or duck) in a big pond. But these numbers also represent a 46% growth in 2021. These numbers amount to 2.6% of the United States search engine market and 0.67% of the global search engine market. In fact, a record number of daily searches was set in early 2022, making DuckGoDuck now the 10th most popular search engine in the world. There are now an average of 100 million searches on the platform every single day, and this number is increasing steadily. Īs these concerns about online privacy continue to grow, so too do the searches on DuckDuckGo. But more and more people are becoming aware of the societal harms of these targeted ads. It's still the dominant search engine, making billions selling access to the highest bidder. Once thought of as mainly a tech company, Google is now widely recognized as an advertising company. The onslaught of personalized ads that follow you across the internet.
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